Purple solid shampoo
Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down solid conditioner for luminous locks.
Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
What's in Tone It Down?
Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, lactic acid, babassu seed oil, betaine alcoohol, brassica, vegetable glycerine, Guar hydroxypropyltrimonium chloride, natural fragrance, jasmine essential oil, beetroot extract, benzyl benzoate, benzyl alcohol, linalool, eugenol
How to use:
Wet your hair and the bar.
Slide the bar from root to tip 3-4 times.
Put the bar down and lather shampoo into hair - it will foam!
Rinse and follow with conditioner if you need to.
Always keep your bar dry after use to optimise number of washes.
Remember only a little is required!
For external use only. We recommend patch testing before use.
Ethique: How to use a solid shampoo bar (video)
About the brand:
Ethique is an award-winning international beauty brand, hailing from New Zealand. They are on a mission to rid the world of plastic waste and to date have stopped over 3.3 million plastic bottles from being made & disposed of into landfills. With bars for your hair, body, face, laundry... and even your dog! Ethique is making it easy for you to go plastic free and #giveupthebottle with their plant-based, cruelty-free, sustainable bars.